نویسنده

پژوهشگر

چکیده

 



چند سال اخیر شاهد انفجار ویدیو آنلاین بوده‌ایم که با پیشرفت‌های فنی به وجود آمده‌اند ، و از قالب‌های ارائه‌ای مانند فیس‌بوک شروع کرده‌اند و از طریق شرکت‌های رسانه‌ای در شکل‌های داستانی{داستان سرایی} بصری جدید سرمایه‌گذاری شده‌اند . ولی مصرف‌کنندگان تا کجا دنبال ویدیوهای جدید می‌روند؟ 
یافته‌های گزارش موسسه‌ی رویترز که ماحصل بیش از 30 مصاحبه از سازمان‌های خبری در سراسر اروپا و آمریکای شمالی است در خصوص سؤال مذکور به شرح ذیل است:
• تا اینجا ، به نظر می‌رسد رشد ویدیوهای خبری آنلاین به‌طور وسیعی وابسته به تکنولوژی ، قالب ارائه (platforms) ، و ناشران بوده است تا تقاضای شدید مصرف‌کنندگان.
• یافته‌ها حاکی از آن است که کاربران وب سایت ها به‌خصوص نسبت به اخبار ویدیو آنلاین، بطور میانگین فقط حدود 5/2 درصد، میانگین زمان بازدیدی خود را صرف دیدن صفحات ویدیویی می‌کنند. (در میان 30 سایت اخبار آنلاین ) و 5/97 درصد، از زمان بازدیدکنندگان همچنان به متن‌ها سپری می‌شود. حدود 75 درصد پاسخ‌دهندگان (از 26 کشور) در پاسخ به پژوهش موسسه‌ی رویترز گفتند که: آن‌ها فقط گاه‌وبیگاه (و شاید هرگز) از اخبار ویدیویی آنلاین استفاده می‌کنند.

کلیدواژه‌ها

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